Information We Collect
We may collect two different kinds of information. One kind you give us on purpose. The other is recorded automatically by our servers and analytics tools whenever anyone loads a page.
Personal Information
We only collect personal information when you actively provide it. That happens if you:
- contact us by email or through a form on the website;
- subscribe to a newsletter or email update;
- take part in a promotion, giveaway or competition we run;
- send us feedback, a correction or a question about a review.
The details involved are usually your name, your email address, your general location such as province, and your communication preferences. If you send us a message, we also keep the content of that message so we can reply to it properly.
We use this information for three things only: to answer you, to send marketing you have specifically agreed to receive, and to improve what we publish. We do not ask for financial details, government identification or wallet addresses, and you should never send them to us.
Non-Personal Information
Some data is collected automatically and does not identify you by name. This includes:
- your IP address and approximate region;
- browser type and version;
- device type and screen size;
- operating system;
- the pages you visit and the links you click;
- how long you spend on each page and where you arrived from.
This helps us understand which guides are useful, which pages load slowly, and how people move through the site. It is used in aggregate, as traffic patterns rather than individual profiles.
Cookie Policy
Cookies are small text files that a website places on your device. They let the site remember things between page loads, measure traffic and keep basic settings in place. Most browsers accept cookies by default, and every major browser lets you block or delete them in its settings.
Blocking cookies will not lock you out of the site. Some conveniences, such as remembering your odds-format preference, will simply stop working.
Session Cookies
These are temporary. They exist only while your browser is open and are deleted the moment you close it. We use them to keep pages working correctly during a single visit.
Persistent Cookies
These stay on your device for a set period after you leave. They let the site recognise a returning visitor and keep your preferences in place rather than resetting them every time.
Analytics and Performance Cookies
These count visits, measure page speed and show us which content people actually read. The reports we see are statistical. They tell us that a page was viewed a certain number of times, not who viewed it.
Functional Cookies
These remember choices you have made, such as language, display settings or a dismissed notice, so the site behaves the way you left it.
HHow We Use Your Information
We use the information described above for a short and specific list of purposes:
- keeping the website working, secure and reasonably fast;
- analysing traffic so we can improve our reviews and guides;
- replying to messages and enquiries you send us;
- sending newsletters or updates where you have opted in;
- meeting legal and regulatory obligations that apply to us;
- detecting and preventing spam, fraud and attempts to attack the site.
We do not use your data to build advertising profiles, and we do not attempt to identify individual readers from analytics records.
Third-Party Websites
Our reviews link out to sportsbook operators and other external services. Once you leave our website, this policy no longer applies.
Those companies run their own websites, set their own cookies and operate under their own privacy policies. We have no control over what they collect, how long they keep it, or where they store it. Several of the operators covered on this site are based outside Canada, which means your data may be handled under a different legal framework than the one you are used to.
Read the privacy policy of any operator before you register an account or hand over personal information. That is a five-minute job that is worth doing properly.
Sharing Your Information
We share limited data with the service providers who help us run the website. These include:
- analytics providers, which process usage statistics on our behalf;
- hosting and infrastructure providers, which store the site and its logs;
- email and marketing service providers, which deliver newsletters you have subscribed to.
These providers act on our instructions and may use the data only to deliver the service we have asked for. We may also disclose information where the law requires it, for example in response to a valid legal request.
We do not sell your personal information to third parties. We do not trade mailing lists, and we do not pass reader data to the sportsbooks we review.
Data Security
We apply reasonable technical and organisational measures to protect the information we hold. These include encryption of data in transit, secure hosting environments and access controls that restrict who inside our team can reach stored data.
No method of transmitting data over the internet is completely secure, and we cannot guarantee absolute protection. If we ever become aware of a breach affecting personal information, we will act on it and notify affected users and the relevant authority where the law requires us to.
Data Retention
We keep personal information only as long as there is a reason to keep it. In practice that means for as long as needed to:
- provide the service or answer the enquiry you contacted us about;
- comply with legal, accounting or reporting obligations;
- resolve a dispute or enforce our agreements.
Newsletter data is kept until you unsubscribe. Analytics records are retained in aggregate form. When information is no longer needed, it is deleted or anonymised.
Your Privacy Rights in Canada
Canadian privacy law gives you meaningful rights over your own information, and you can exercise them free of charge. You may:
- ask what personal information we hold about you and request a copy;
- ask us to correct information that is wrong or out of date;
- withdraw consent to marketing at any time, including by using the unsubscribe link in any email;
- ask us to delete information we no longer need to keep;
- complain to a regulator if you believe we have handled your data improperly.
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If you are not satisfied with our answer, you can contact the Office of the Privacy Commissioner of Canada at priv.gc.ca. Residents of Quebec, Alberta and British Columbia are also covered by provincial privacy legislation and may contact their provincial privacy commissioner instead.
International Data Transfers
Some of the providers we rely on for hosting, analytics and email delivery operate servers outside Canada, most commonly in the United States or the European Union. Where that happens, your information may be stored or processed abroad and may be accessible to the courts and authorities of that country.
We choose providers that offer appropriate contractual and technical safeguards, and we limit what is shared with them to what the service actually requires.
Children’s Information
This website is intended only for adults who meet the legal gambling age where they live. That is 18 in Alberta, Manitoba and Quebec, and 19 in every other province and territory.
We do not knowingly collect personal information from anyone below that age. Minors should not use this site, subscribe to our updates or send us any personal details. If we learn that we have received information from a minor, we will delete it.
Responsible Gambling
Sports betting carries real financial risk, and our content is published on that understanding. If gambling has stopped being entertainment for you or someone close to you, free and confidential help is available across Canada. Our Responsible Gambling page lists provincial helplines, self-exclusion schemes and support organisations.
Changes to This Privacy Policy
We may update this policy from time to time to reflect changes in our practices, our providers or the law. The revised version takes effect as soon as it is published, and the “Last updated” date at the top will always show when the current version was issued.
We recommend checking this page occasionally. Continuing to use the website after a change.
